Make them more exciting!
May 22nd, 2009
I run several websites other than Lodowisko.net and one of them involves posting press releases, or modified press releases on a regular basis.
Let me tell you, they should really use a press release distribution service and pay the professionals to make sure they are sending out something that is not only usable but also informative and interesting — they have to give us something we can work with.
You’d think that the majority would be good any way, right? This is the information about their product (in my case, TV shows) that they want to get out there into the public domain — bu you’d be surprised how many come with typos, contradictory information or in a lot of cases hardly any information at all. It’s a good job I have become quite skilled in rewriting them to make them seem more interesting or exciting than they really are.
Like I say they should pay someone to write them for them, it really will pay off in the long run. You can get help writing compelling press releases from sites like pressreleasesolutions.com — they are professional, fast and actually really affordable so there is really no excuse for these people not to use them!
